Ways to earn the unavailable market

Singapore Arts Festival has successfully attracted the young and matured adults through suitable advertising tools such as social networking platforms and public transportation. However, there is another market that the event might wish to tap on as well, the silver age group.

Why them?

This year's slogan for the event is, "stories, legends and myths come alive at the Singapore Arts Festival 2012". The silver age group is the perfect market for these. They are the ones with all the myths and legends, and they are also the ones whom we ought to care more about.

The organizers of the event can look into radio and television advertisements aired during the golden hours 2pm to 4pm. Radio stations such as FM95.8 and FM97.2 are very popular among this age group, particularly the Chinese. It would even be better if the radio station could broadcast the advertisement in dialect so that those who might not understand mandarin have an alternative.

Majority of the folks in this age group read the newspapers daily. Therefore, putting advertisements in the newspapers can also be one of the ways to attract them to the event. Other than that, teachers at the community centre who are teaching people of this age group should be informed of the event so that they can pass on the message to their students.

Did I mention that word of mouth is a free and effective marketing tool? Well, folks of this age group spread words like fire! In no time, more people in the silver age group will know about Singapore Arts Festival and will be eager to participate in it!